I have to admit, Twitter is not my favourite social media platform, and I choose to focus my energies on others instead, but for those of you who like to Tweet your small business, this is a must read article from Charlene Kingston of ‘Social Media Examiner
16 Creative Ways to Use Twitter for Business
By Charlene Kingston
Published July 10, 2012
The good news is that you can easilyrevitalize your Twitter experience!
Here are 16 ways to bring new life and renewed business purpose to your Twitter efforts.
#1: Organize whom you follow with lists
There are many people you need to follow on Twitter for business reasons such as customers, suppliers, neighboring businesses, peers and competitors. As the number of people you follow grows, so does the noise. It gets harder to hear the important messages among all of the others.
So how can you make sure you don’t miss anything important? Use Twitter lists.
Twitter lists are its most powerful and least-used feature. Lists allow you to group the important people you follow so they don’t get lost in the noise of everyone else.
You can create separate lists for:
- People in your industry
- Social media teachers
- People in professional organizations
By creating and using Twitter lists, you can focus on tweets from groups of people and decide when you want to see them, so tweets from important people don’t get lost.
You can create up to 20 different Twitter lists with up to 500 accounts in each list. You can monitor each list separately using Twitter.com or Twitter tools like HootSuite.
Tip: You don’t have to put everyone into a list.
#2: Create a conversation list
Whom you follow determines your daily experience of Twitter. If you follow people who inspire you, people who say intelligent things and challenge you to think differently, Twitter becomes a joy.
One smart way to focus on the people who inspire you (without ignoring everyone else) is to create a private conversation list.
Include in this list:
- People who inspire you in business
- People who inspire you personally
- People who are fun to talk with